The seeds of swatcheditor™ were sown whilst at our first trade show back in 2016. During the final day of trading we cast our eyes over the many trade stands and the vast swathes of swatches on view and we were hit by the sheer amount of potential waste that was involved in their production, as well as the ephemeral wasteful nature of the exhibition itself. After discussing this issue with some of the established studios, we discovered that there was a pre digital time not so long ago, when studios traded their original artworks on paper and sales visits were rare as most sales were made at trade shows.
This got us asking the question; do we really still need those physical printed fabric swatches and travel so much with the emergence of virtual technology?.... Or can we have the best of both worlds; an omnichannel approach for the long term? This set us on journey to imagine a way to bring the intrinsic appeal of fabric swatches together with a digital solution to make the trading experience of print designs more sustainable, effective and immersive.
"Being a creative within the fashion industry has not always sat comfortably with me, but being able to create art within fashion is my dream"